A few years ago, Rosanna Pansino was an aspiring actress in Los Angeles who started posting video blogs on YouTube.
â€œJust to see if I liked vlogging, I uploaded a video of my sister and I cleaning up a river in a canoe for Earth Day,â€ recalls Pansino, 29. â€œThe sound was horrible, and the quality was horribleâ€¦ But you have to blog whatâ€™s interesting to you and not care what anyone thinks.â€
So it was her love of â€œgeeky stuffâ€â€” think video games with playful animation, sci-fi franchises like Divergent and â€œany show by Joss Whedonâ€ â€” and her master baker grandmotherâ€™s inspiration that spawned the idea for an online baking show Pansino calls Nerdy Nummies. On screen, she whips up treats like edible versions of the Frozen princesses and cupcakes made to look like Angry Birds.
Standing at just 4â€™10â€, Pansino calls herself a â€œmini production company.â€ Each video takes around five days to produce. Pansino has to develop new concepts for her confections based on her fan comments, source hard-to-find ingredients (â€œyou have to go all over the place to find certain colored sugars or almond flourâ€) and spend hours testing recipes before prepping the baked goods for the shoot day.
Her hard work has paid off: Nerdy Nummies is now the number one baking show on YouTube.
The Nerdy Nummies YouTube channel has more than 2.2 million subscribers â€” viewers who tune in to see her weekly tutorials and video blogs. Pansino says that her fans â€œare very very young.â€
â€œI get letters sent to my PO box from moms and dads saying, â€˜My 2-year-old daughter loves you,â€™ or â€˜My 4 year-old wanted to send you this letter,â€™â€ she says. â€œI think my channel has a Disney-esque vibe. Itâ€™s a friendly place.â€
â€œMy tutorial videos are educational, but theyâ€™re goofy â€” Iâ€™m just being myself,â€ she says.
And now sheâ€™s bringing her recipes to you in theÂ The Nerdy Nummies Cookbook: Sweet Treats for the Geek in All of Us. The book came out Tuesday, November 3,Â so please be hurry to pick up one for yourself This is also an amazing gift on Thanksgiving.
Btw, check out her channel here!